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Illustration of Main Street in Santa Monica, California

One Great Street: Main Street

Article by Christine Lennon 07.07.2016 Illustrations by Julia Rothman

With its early 20th-century architecture and cool Pacific breezes, the stretch of Main Street that begins in Venice and leads through Santa Monica’s Ocean Park neighborhood has long catered to laid-back locals. Now, this street invites shoppers to slip on their walking shoes and come hungry.


  • Lost & Found (Street No. 2230) The beachy outpost of Jamie Rosenthal’s famous Hollywood shop sells bohemian clothing, handmade housewares, jewelry and gifts.
  • Hoorsenbuhs (2222) Make an appointment to visit this showcase for Robert Keith and Kether Parker’s edgy gold and diamond jewelry, like two-finger rings and heavy link chains beloved by Rihanna, Kanye West, Jay Z and Beyoncé.
  • Love Adorned (2923) Peruse vintage rings, trendy sunglasses and scarves at the New York-based boutique’s new Santa Monica outpost.
  • Pamela Barish (224) The designer is a longtime arbiter of luxe eveningwear with a rock ’n’ roll twist.
  • LFrank (226) This Venice boutique stocks exquisite jewelry with an exotic edge


  • Tim Clarke Interiors (Street No. 2110) This is the eponymous headquarters of one of the masters of the modern-Malibu look.
  • Muji (2936) The minimalist Japanese retailer’s second Los Angeles location is a sleek depot for must-have home accessories and tchotchkes.


  • Dolcenero (Street No. 2400) The gelato here, made by Italian expats, is among the best in town.
  • Hinterland (2917) Investor Joe Jonas and San Francisco chef Max DiMare present Southern-inflected staples such as peel-and-eat shrimp and fried chicken.
  • Ashland Hill (2807) This craft beer and wine garden serves snacks like Thai chili-accented avocado toast.
  • Bulletproof Coffee (3110). It’s no surprise that the butter-coffee trend — a strong, black brew infused with grass-fed butter and coconut oil — began here, in the land of the superfit and nutritionally adventurous.


Plan Your Visit to Santa Monica


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